A practical session on understanding your audience properly, and turning that insight into sharper brand and digital decisions.
In this session, Head of Strategy and AI Adam Smith will explore how to carry discovery insights through into delivery. We’ll look at what “audience understanding” really involves, and how it should be shaping every decision that reflects on your brand and reputation. We'll also discuss how AI can support you in spotting patterns in your performance once your new messaging and user journeys are out in the world.
Who it’s for:
Marketing leads, brand managers, comms teams, digital leads, and anyone shaping messaging, content, or online journeys.
What attendees will leave with:
- A clearer view of what “knowing your audience” actually means
- A straightforward way to connect discovery insights → brand choices → delivery
- A sharper sense of what signals indicate your brand is landing (and where it isn’t)
Spindogs is a leading digital agency based in Wales. Since 2004, we have partnered with some of the world’s leading brands to learn, evolve, and succeed through digital transformation. We are proud to work with brands such as Harley-Davidson, NHS, Hyundai, Peabody, Sony, and Triumph Motorcycles.
