• Date
    27th February 2025 at 03:00pm
  • Venue
    Newmark, One Fitzroy, 6 Mortimer Street, London W1T 3JJ
  • Host
    Toward
  • Category
    Business, Industry & Tech

Join leading Welsh-headquartered branding and digital agency, Toward Studio for an insightful afternoon with Welsh hospitality leaders, who look to elevate their business through effective branding.

This exclusive event will explore how finding your authentic brand can transform your business, attract your ideal guest, and drive growth.

We’ll explore how aligning your brand with your guests' needs can help provide a unique experience, boost customer loyalty, and improve profitability. Branding goes beyond a logo - it's a crucial investment that can truly transform a business in today’s competitive landscape.

Agenda:

  • Reception drinks, nibbles & networking
  • Welcome from Wales Week London Co-founder, Mike Jordan
  • 'Creating a connected guest experience', introduction by Toward Creative Director, Tom Lloyd
  • Panel discussion and Q&A
  • Drinks & networking

Panelists:

Discussion themes:

  • Seamless brand experiences - on and off-line
  • Maximising ROI with brand investment
  • Attracting and retaining the right guests
  • Scaling with brand consistency - reducing OTA reliance
  • The success of Welsh tourism - does local voice matter?